5 Benefits of Hiring a Copywriter for your Business

Selling a product or service? Then the wonderful world of copywriting is worth your while.

Copywriting touches on many facets of a business. From social media content to website copy, your bio, emails, newsletters, landing pages… the list goes on.

Taking on all this work yourself can be uber time-consuming. And as your business grows, handing this work off to another will feel AMAZING.

So, what are the top 5 benefits of hiring a freelance copywriter for your business?

Let’s find out.

What Is Copywriting?

The definition of a copywriter is someone who crafts persuasive and descriptive language for marketing purposes.

They write what’s called sales copy, which is designed to:

• Increase awareness of your brand and product.

• Capture the benefits of your product and the essence of your brand.

• Entice people to buy, sign up, subscribe, and all that good stuff.

So with that… let's get down to the nitty gritty and explore the benefits of hiring a professional copywriter for your business.

1. Save Time

If you’re a business owner, you know that wearing too many hats gets exhausting. And it takes you away from your area of genius.

You know, that thing that got you lit up about starting a business to begin with.

The number one commodity we all have is time. It’s a finite resource, unfortunately.

Hiring a copywriter means you can offload a pile of work and regain your time.

You can have a professional slinging words for you that are designed to make your customers click add to cart.

Then you'll have time to get cracking on the work you love.

2. Creative and Engaging Copy

Ever had to stare at a blinking cursor on a blank page? It sucks, am I right?

Coming up with fresh, engaging, and creative copy takes time. And that’s something many business owners are short on.

We live in an age where the content and copy must constantly flow, just like "The Spice" (high-five to my Dune fans out there). The pressure can be a real drag.

Hiring a copywriter for your business means that dreaded cursor won’t haunt your dreams. And the pressure is off you.

A copywriter can bring a new set of eyes to your business.

They may see benefits and juicy tidbits in your brand and product that you never thought of. And that kind of fresh take can boost engagement.

3. Increase Conversions

Professional copywriters know how to craft words that convert. That’s what they’re trained to do.

They can assess your product and/or service. And assess the wants and needs of your target audience. Then create engaging copy to get people on board with what you’re layin’ down.

A good copywriter will place themselves in the client’s shoes and write from their perspective.

What are they looking for in a product? What are their pain points? What’s their motivation?

Copywriters know that good conversion copy is all about the customer.

4. Cost Effective

As your business grows, hiring staff can add a layer of complexity and confusion.

There are job advertising costs, working out superannuation, pay rates, benefits, severance, etc…

But with a freelance copywriter, you don’t need to worry about that. And they’re super easy to pay.

A copywriter will send you an invoice that you can most likely claim as a business expense.

5. Consistent Brand Voice

A copywriter will have your brand voice at front of mind.

They will write in a way that provides you with consistency across your business copy. And make it creative and engaging.

A copywriter can express your brand’s persona through words. And speak directly to your target audience.

You’ll stand out and look like a pro. Customers will sit up, take notice, and think you're not playin’.

Wrap Up

A copywriter can inject a fresh perspective, new insights, and creative strategies into a business.

All while being cost-effective and saving you oodles of time.

Hiring a freelance copywriter will remove at least one hat of the 20 you’re most likely wearing. Just think of the relief!

Are you looking to hire a copywriter? Well, you’re in luck.

I’m a Brisbane-based freelance copywriter for hire. But I work with clients from all around the globe.

I’m a bona fide and certified content writer and copywriter. And I’m fully trained in SEO, so I can get that ranking cranking.

Book a chat today.